AI answers for listed companies
AI answers for listed companies
What is AI telling investors about your company?
What is AI telling investors about your company?
What is AI telling investors about your company?
Private investors and journalists now ask ChatGPT, Claude, Gemini and Perplexity about the companies they follow. Throughline asks them the same questions about you, shows you the answers, and helps you make them better.
Private investors and journalists now ask ChatGPT, Claude, Gemini and Perplexity about the companies they follow. Throughline asks them the same questions about you, shows you the answers, and helps you make them better.
Private investors and journalists now ask ChatGPT, Claude, Gemini and Perplexity about the companies they follow. Throughline asks them the same questions about you, shows you the answers, and helps you make them better.
Example report / company name removed
Example report / company name removed
HEADLINE VERDICT
AI gives a clear summary, but leans on data sites and older coverage. Your own website is not doing enough of the work.
AI gives a clear summary, but leans on data sites and older coverage. Your own website is not doing enough of the work.
Messages AI repeats
2 of 3
2 of 3
Website readability
Partial
Partial
What to fix first
1. Add a clear strategy page 2. Put key claims in HTML, not PDFs 3. Correct gaps on high-ranking source pages
1. Add a clear strategy page 2. Put key claims in HTML, not PDFs 3. Correct gaps on high-ranking source pages
WHAT WE FOUND
We asked AI about 100 UK listed companies
We asked AI about 100 UK listed companies
Most investor websites aren’t built for AI. Only 1% were easy for AI to read in full. 77% kept key content, like results and the chairman’s and CFO’s statements, inside PDFs. 40% needed JavaScript just to display their pages. And most had no investor FAQ (88%) or clear dividend policy (81%).
So AI looks elsewhere. 86% of companies were described more from data sites like Simply Wall St than from their own website. And ChatGPT answered a quarter of questions without checking any source at all.
Most investor websites aren’t built for AI. Only 1% were easy for AI to read in full. 77% kept key content, like results and the chairman’s and CFO’s statements, inside PDFs. 40% needed JavaScript just to display their pages. And most had no investor FAQ (88%) or clear dividend policy (81%).
So AI looks elsewhere. 86% of companies were described more from data sites like Simply Wall St than from their own website. And ChatGPT answered a quarter of questions without checking any source at all.
100
Throughline analysis of 9,402 AI answers, Sept to Nov 2026.
Throughline analysis of 9,402 AI answers, Sept to Nov 2026.
THE PROBLEM
You can’t see it, but investors can
You can’t see it, but investors can
When someone asks an AI tool about your company, it gives a confident answer built from whatever it can find. That might be last year’s numbers, an aggregator’s summary or an old news story. Most companies have never checked what comes back.
When someone asks an AI tool about your company, it gives a confident answer built from whatever it can find. That might be last year’s numbers, an aggregator’s summary or an old news story. Most companies have never checked what comes back.
Old sources
AI may use last year’s numbers, an old article or a third-party summary before it uses your own website.
Old sources
AI may use last year’s numbers, an old article or a third-party summary before it uses your own website.
Company pages missed
Your latest announcements and investor pages may not be the sources AI chooses first.
Company pages missed
Your latest announcements and investor pages may not be the sources AI chooses first.
No easy check
Most companies do not know what AI says about them until investors or journalists have already seen it.
No easy check
Most companies do not know what AI says about them until investors or journalists have already seen it.
HOW IT WORKS
Four steps. Plain answers.
Four steps. Plain answers.
1
Tell us the company
We read your website and draft the key messages you want investors to take away. You check them.
1
Tell us the company
We read your website and draft the key messages you want investors to take away. You check them.
2
We ask the AI tools
We put about 15 typical investor questions to ChatGPT, Claude, Gemini and Perplexity and record every answer and every source they cite.
2
We ask the AI tools
We put about 15 typical investor questions to ChatGPT, Claude, Gemini and Perplexity and record every answer and every source they cite.
3
You get a short report
It shows what AI gets right, what it misses and which sources it relies on.
3
You get a short report
It shows what AI gets right, what it misses and which sources it relies on.
4
We help you improve the answers
Together we agree a plan to fix what AI gets wrong, starting with your own website, then your announcements and the outside sites AI leans on. Each month we check the answers are getting better.
4
We help you improve the answers
Together we agree a plan to fix what AI gets wrong, starting with your own website, then your announcements and the outside sites AI leans on. Each month we check the answers are getting better.
WHAT’S IN THE REPORT
What we look at
What we look at
Your messages
Which messages AI repeats, which it half-gets and which it misses, with the actual quote.
Your messages
Which messages AI repeats, which it half-gets and which it misses, with the actual quote.
Your sources
Which sites AI relies on, and whether they help or hurt your company’s story.
Your sources
Which sites AI relies on, and whether they help or hurt your company’s story.
Your website
Whether AI can read it, and what is missing or locked in PDFs.
Your website
Whether AI can read it, and what is missing or locked in PDFs.
What to do
A short, prioritised list of practical changes.
What to do
A short, prioritised list of practical changes.
Board-ready summary
A plain English summary of the main risks and gaps.
Board-ready summary
A plain English summary of the main risks and gaps.
A PDF you can share
A report you can send to the board or use in a team meeting.
A PDF you can share
A report you can send to the board or use in a team meeting.
How we work
How we work
Free first look. An agreed plan. Monthly checks and updates.
A free first look
A free first look
Then a clear plan
We run Throughline on your company and talk you through what AI is saying. Then we agree what needs fixing: your website, your announcements and the outside sites AI leans on. Each month we re-check the answers, update your content after each announcement, and send you a short note on what has changed. Every company is different, so we agree the scope and fee with you.
We run Throughline on your company and talk you through what AI is saying. Then we agree what needs fixing: your website, your announcements and the outside sites AI leans on. Each month we re-check the answers, update your content after each announcement, and send you a short note on what has changed. Every company is different, so we agree the scope and fee with you.
Talk to us
ABOUT
Built by someone who knows IR
Built by someone who knows IR
Built by Charlie Geller, who has spent his career in investor relations and financial communications. Throughline came from a simple question companies started asking: what does ChatGPT say about us?
Built by Charlie Geller, who has spent his career in investor relations and financial communications. Throughline came from a simple question companies started asking: what does ChatGPT say about us?
See what AI says about your company
See what AI says about your company
Get in touch and we’ll take a free first look at your company.
Get in touch and we’ll take a free first look at your company.
Talk to us